Two operators, both sides of the Atlantic: In Out Market Consulting and NovusMarc launch a partnership for companies moving between Europe and the Americas

Twenty years and a $750M commercial business inside the largest home-improvement company in the United States. Now that experience works for the companies trying to get in.

Valencia, Spain. Entering a market you do not live in is one of the hardest moves a company makes, and one of the most rewarding when it is done right. The product is rarely the deciding factor. What decides it is everything around the product, and whether the people at your side have actually run a business in that market or only studied it from a distance.

In Out Market Consulting and NovusMarc have formed a partnership built on the opposite of that. It puts an operator on each side of the Atlantic: In Out across Spain, Portugal and the markets of Southern and Central Europe, and NovusMarc across the United States, with Loom Haven to put the right people in place. Between Europe and the Americas, the two firms now work as one pair of hands.

AJ Marcoz ran that commercial business and led it on both the commercial and the people side, so he knows how America buys and sells products like theirs. NovusMarc puts that experience on their side of the table, before they spend a dollar in the wrong place. He is an operator first. The market advice, the introductions, and the hands-on work all sit underneath that.

The partnership works in the order that wins. First decide where the opportunity is genuinely strongest, before committing budget. Then build the operation to capture it. Then put proven people in the seats. That is the discipline of operators who have carried the number on the ground rather than advised from the outside, and it is where a company gains the most, early, while the big decisions are still open.

On the European side, Josep Tomás brings three decades in the Spanish and Southern European retail trade, a practice recognized by AFEB, and a network of partners and collaborators that few outsiders could assemble. For an American or international brand entering Spain, he is the same advantage in reverse.

Both principals are based in Europe, in the same time zone as the companies they serve there, with reach that runs to both sides of the Atlantic. Each brings its own operating career and its own network, so a company moving between these markets does not have to build that reach from nothing. It starts with people who are already there.

When the plan calls for a team, Loom Haven, a NovusMarc company, builds it. The best salespeople are not applying for jobs; they are already winning somewhere else. Loom Haven's recruiters are hunters who go after those people, backed by a standing talent network across the industry, and they place the ones who run the business, in the United States and across the markets the partnership reaches, with a 90-day replacement guarantee.

The partners also work with and through the industry associations that connect brands and retailers, and welcome the chance to be a resource to their members as more companies weigh moves in both directions.

"I spent my career running a commercial business in the U.S., not studying the market from the outside," said AJ Marcoz, Managing Director of NovusMarc. "That is exactly what a European board needs when it crosses the Atlantic, and it is what Josep gives companies coming the other way. We cover both directions, and we can staff what we build."

"Companies have always had to choose between local knowledge and real operating experience. Together we give them both, in either direction," said Josep Tomás of In Out Market Consulting.

The partners take on a focused number of companies at a time, on both sides of the Atlantic. For a leader weighing a move, one conversation answers the four questions that decide it: where to go, how to win there, who opens the door, and who to put in the seats.

About In Out Market Consulting

In Out Market Consulting connects global brands with trusted retail partners and proven market strategies for lasting success in Spain and Portugal, and helps companies expand between Spain and the markets of Southern and Central Europe. Led by Josep Tomás, it works through an established network of partners and collaborators across the region. Its services span commercial advice, representation and sales networks, marketing and communication at the point of sale, legal and administrative support, and digital transformation.

Web: inoutmarketconsulting.com · LinkedIn: linkedin.com/in/josep-tomas-de-cos-9a081421

About NovusMarc

NovusMarc helps international businesses enter and win the United States. Its Managing Director, AJ Marcoz, spent twenty years and ran a $750M commercial business inside the largest home-improvement company in the United States. NovusMarc is an operator first: it guides leaders through the U.S. market and builds the commercial operation with them, in their own time zone, from the first honest read to the people in the seats.

Web: novusmarc.com · LinkedIn: linkedin.com/company/novusmarc

About Loom Haven

Loom Haven, a NovusMarc company, is a sales-talent search firm. Its recruiters hunt the best person out there, not the best person that applied, backed by a standing talent network across the industry. It builds teams in the United States and across the markets the partnership reaches, with a 90-day replacement guarantee.

Web: loomhaven.com · LinkedIn: linkedin.com/company/loomhavenadvisors

Contact: AJ Marcoz, NovusMarc, novusmarc.com · Josep Tomás, In Out Market Consulting, inoutmarketconsulting.com