NovusMarc
Talk to us about a U.S. First Read
Europe to the United States

Your U.S. investment should be producing more.

The product may be proven. The market may be attractive. Neither means the European commercial model will transfer. NovusMarc helps building-products companies determine what the U.S. business actually requires, then build it.

Talk to us about a U.S. First Read
The market reality

A U.S. subsidiary is not an export sales office.

The channel, economics, service expectations and organization are different. Treating the United States as an extension of the home market usually creates the wrong targets, the wrong roles and the wrong cost structure.

The channel route is wrong

National shelf placement looks attractive, but special order, digital, Pro, commercial distribution or a regional foothold may be the stronger first move.

The country leader is carrying an impossible brief

A capable person cannot compensate indefinitely for missing authority, support, product information, systems or agreement between U.S. management and headquarters.

Revenue is mistaken for proof of a model

Early orders can conceal weak economics, channel conflict and a sales process that will not repeat at scale.

The country manager question

Sometimes the person is wrong. Often the seat is wrong.

Before replacing a country leader, establish what the role owns, what headquarters must supply, which decisions belong in the United States and whether the commercial model can support the target. Changing the person without changing the conditions often recreates the same result.

The record

NovusMarc is led by AJ Marcoz, Managing Director: twenty years inside the largest U.S. home-improvement company, on the side that decides what gets bought.

How we engage

Start with the decision the business needs to make.

U.S. First Read

A clear go, wait or no on the U.S., in 7 to 10 business days, for one fixed fee.

Advisory Session

Time with our Managing Director on one decision, from 90 minutes to a full day.

U.S. Advisor

Ongoing counsel while your U.S. business grows.

The goal is not to make the U.S. operation look busier. It is to build a commercial model that can earn the next stage of investment.

Reaching us from Europe

We work from Tampa and Valencia, across European and U.S. hours, so you can reach us inside your own working day. WhatsApp is usually the fastest route.

Europe · America

Bring the U.S. plan and what is actually happening.

We will discuss the gap, the decisions in front of the business and whether NovusMarc is the right firm to help.

Talk to us about a U.S. First Read

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