NovusMarc
Talk to AJ

Europe makes it. We make it work in America.

Twenty years and a $750M commercial business inside the largest home-improvement company in the United States.

I help European brands sell into the United States, through DIY retail and the Pro channel, and businesses coming into the United States get in front of the right people. I know how America buys and sells products like yours, because I ran that business.

The first step is a 30-minute call. Tell me where you stand with the U.S., and I will give you a clear answer on whether we should go further. No deck, no pitch.

Channels
DIY and Pro, both. Big-box and home-improvement retail, contractors and builders, distributors and dealers, the design trade, hospitality and online
Offices
Tampa and Valencia, working European and U.S. hours
Team
In-house recruiting team through Loom Haven Advisors
Network
Partner firms, and sales agents and reps across North America

Who I help

Door one

European brands selling into the U.S.

Will the U.S. buy this, where do we fit, and how do we win without wasting a year and a pile of money?

From the first read on whether to go, to the price, the channel and the person who owns the account.

What fits
For European brands
Door two

Businesses coming into the U.S.

Retailers, operators and leadership teams on a visit, such as a benchmarking trip. Who should we meet, what should we see, and who can get us there?

Someone who knows U.S. retail and logistics and the operators worth seeing. Market knowledge and operator judgment, never privileged access.

What fits
Tell me about your visit

What I do

It starts with a 30-minute call with AJ.

See every service

I do not run your U.S. business. I make sure the plan and the people that do are the ones that win.

Who
The record

Our work sits where European brands meet both U.S. channels: DIY, through big-box and home-improvement retail, and Pro, through commercial distribution to contractors and builders, and the people who lead them. Categories: building materials, home products, kitchen and bath, furniture, lighting, tile and stone, décor and textiles.

AJ Marcoz
Managing Director

I spent my career inside the largest U.S. home-improvement company: in retail, in distribution, and on the commercial side that sold to the country's largest end customers. I ran a commercial Pro business and led HR for a North American business. That is where I learned how American companies judge a supplier and where European expansion plans come apart.

In the work itself, I walk stores, sit in buyer meetings and train your team, with you directing it.

Alongside me: the Loom Haven search team, and established partner firms for the work NovusMarc does not do.

We work from Tampa and Valencia, so I can be in your U.S. buyer's meeting and on your factory floor in the same month. WhatsApp is usually fastest.

AJ Marcoz, Managing Director
AJ Marcoz · Managing Director

One problem is never one problem.

  • Your price file fails because of your freight.
  • Your distributor goes quiet because nobody was trained to service the account.
  • Your U.S. leader misses the number because the model they were given could not produce it.

We read the commercial side and the people side together, because each one moves the other. Fix one on its own and you pay to fix the wrong thing.

They are not comparing your product. They are comparing the cost of doing business with you.

Owners often hear that the U.S. starts with a warehouse, a container of stock and a big-box listing. That is a large bet before you know what sells. Big chains come later, when you are ready to win their product review and serve the account.

We start small and plan the service your first buyers expect: a reliable lead time, a U.S. contact and clear returns. This often runs through a third-party warehouse, not your own. Then we scale what works.

Read the market

Test the opportunity, the channel and the customer economics against how the U.S. actually buys, rather than how it is assumed to buy from Europe.

Read the people

Who is carrying the United States, what they were given to carry it with, and whether anyone is coming up behind them. This is where most entries are decided.

Make the call

State what should change, what should not change and what the business does next.

Your U.S. leader may be doing everything asked of them inside a model that cannot produce the number.

A buyer has to be able to buy you.

Being in the U.S. market is not having a website Americans can find. It is having one they can buy from. Two people have to be able to move without emailing Europe and waiting three days.

The people who specify you

Architects, designers, contractors

They need imperial drawings, BIM and Revit files, cut sheets, and submittal packages. Without them, you never make the spec.

The people who buy you

Dealers, builders, homeowners

They need U.S. pricing, lead times, and a real way to get a quote or place an order.

If an architect cannot pull your spec, a dealer cannot see your price, and a customer cannot order, you are not in the U.S. market. You are just visible in it. That gap is what we close.

You do not need all of America

The U.S. is the largest consumer market on earth. You do not need much of it. A narrow slice, worked properly, is real money, and chasing the whole thing is how European brands burn a year and a budget getting nowhere.

We identify the avenue where your product has the strongest commercial case, and we make it work:

  • Advice
    • Where to start: the market, the channel and the region
    • A U.S. price that still works after shipping, duties and terms
    • Trade shows, store walks and buyer meetings, with us in the room
    • Clear checkpoints to add a market, a channel or a hire. You make the call.
  • Systems · built by partner firms we trust, under your own agreement with them. We set the U.S. requirements and check the work.
    • A CRM, so your team tracks every lead and account
    • Ordering and U.S. pricing your customers can buy from easily
    • The product data and spec sheets U.S. buyers and architects ask for
  • People · through Loom Haven Advisors, a NovusMarc company, under a separate agreement
    • Once sales start, the people to run and grow them
    • Your first U.S. hire, at the right level
    • Salespeople and sales leaders already winning where they are
    • Sales agents and reps, or support for the representation you already have

We recommend a move only when the numbers work.

How it goes

Start with a 30-minute call with AJ. If it pencils, we scope the work with you. When the model needs a person, the search runs through Loom Haven. You decide at each step.

A 30-minute call with me

When
before you commit money or people
Time
30 minutes, one to one
Fee
free, booked directly

We look at where you stand: your U.S. numbers, the channel you are aiming at, and what is holding the business back. You leave knowing whether the work is worth scoping, and whether you want me in your corner.

Talk to AJ

The work itself

When
once it pencils and you want it built
Time
scoped to the decision in front of you
Fee
agreed in writing first

Target accounts, the price that holds, the channel, the spec and price files a buyer needs, the shows, the systems. Some of it, in the order that matters. I advise and stay in the room; partner firms we trust build what is outside our scope, under your own agreement with them.

See how I work

The people in the seats

When
when the model needs a person to run it
Time
the seat defined first, then the search
Fee
its own agreement

I define what the seat owns, what headquarters supplies and which decisions belong in the United States, before anyone fills it. The search itself runs through Loom Haven Advisors.

See how I work

Not sure we are the right fit? Take the three-minute Fit Check →

Loom Haven Advisors, a NovusMarc company
Loom Haven
loomhaven.com ↗

Hunters who find hunters.

The best person out there, not the best person that applied.

Sales search and executive sales recruiting for building and home products, on both sides of the Atlantic. You can hire Loom Haven for a search without ever speaking to NovusMarc.

Your first U.S. hire, and the team after it.

The country manager, sales leader or national accounts person who carries the U.S. plan, then the field sales, territory representatives and agents to grow it. Hunted from people already winning in your channel.

Across the Atlantic, either way.

A U.S. hire for a European brand's American launch, or a Europe-based hire for a U.S. company. One search team working European and U.S. hours from Tampa and Valencia, mapping both markets from the same desk.

U.S. dealers, distributors and manufacturers.

The salespeople and sales leaders who own contractor, dealer and big-box relationships. One seat or a whole desk, from chief revenue officer to commission-only agents, found by a team led by AJ Marcoz, who has hired and run them.

Every placement carries a 90-day replacement guarantee.

Start a search with Loom Haven ↗

A case you can check.

A European brand entered the United States after the post-COVID demand boom, and several years in, demand and growth were still below what ownership expected.

The constraint was not sales effort. The level of the leadership seat, the resourcing behind it, and the way American customers expect to specify and buy had all been underestimated.

The U.S. operation was rebuilt around the level of leadership the market actually required, with self-service purchasing and an RFP path for the complex projects that still need a person, rather than more pressure applied to the sales team.

Client names stay confidential. The situations and the decisions do not.

Questions

What does NovusMarc do?

NovusMarc helps European brands of building and home products sell into the United States: whether the U.S. is worth it, the price and channel, how to show up to U.S. buyers, the right doors on the ground, and the salesperson who owns the account through Loom Haven Advisors.

Who does NovusMarc help?

Two groups. European brands selling into the United States, and businesses coming into the United States, such as retailers, operators and leadership teams on a benchmarking visit.

Who is AJ Marcoz?

AJ Marcoz is the Managing Director of NovusMarc and an operator: before NovusMarc he ran a commercial business inside the largest home-improvement company in the United States. He works from Tampa and Valencia.

Does NovusMarc run my U.S. business?

No. I do not run your U.S. business. I make sure the plan and the people that do are the ones that win.

What is Loom Haven?

Loom Haven Advisors, a NovusMarc company, finds and places U.S. salespeople and sales leaders under a separate agreement. Every placement carries a 90-day replacement guarantee.

Write to me.

Bring your U.S. numbers, or just your product and your question. If we are not the right firm for it, we will say so, and we usually know who is.

Next step: we reply and set a 30-minute call inside your working day.

I read every note myself. AJ Marcoz, Managing Director

Talk to AJ
Direct: contact@novusmarc.com