Build, fix and scale the U.S. commercial operation.
NovusMarc works with manufacturers, suppliers, distributors and dealers entering a new U.S. market or channel, correcting an underperforming commercial operation, or scaling one that has outgrown its current model. We bring the judgment, leadership, talent and systems required to turn an opportunity into a repeatable business.
The obvious explanation is not always the correct one.
A weak result can come from the channel, the economics, the authority structure, the organization, the leader, the systems, or several of them at once. NovusMarc determines what is actually constraining the business before ownership commits more capital or replaces people.
Sales are below plan, so the sales team must be the problem.
The team may be executing the wrong channel strategy, carrying impossible economics, working without the authority or infrastructure the plan assumes, or filling seats designed around a market that does not exist. Fix the cause, not the most visible symptom.
Any link can be the constraint. Read all of them before anyone is replaced.
Read the market
Test the opportunity, channel, customer economics and competitive position against how the U.S. market actually operates.
Read the model
Pressure-test pricing, route to market, organization, leadership, talent, customer experience and operating readiness as one commercial system.
Make the call
State what should change, what should not change and what the business must do next. No softened answer to preserve the original plan.
Your U.S. leader may not be failing. They may be executing an impossible model.
Start with the situation the business is in.
Strategy, leadership, talent and systems are how the work gets done. The client should not have to diagnose which capability to buy before the commercial problem is understood.
Establish the right commercial model.
For companies entering the U.S., opening a new channel or making a significant commercial investment. Determine the market, channel, economics, organization and operating requirements before committing resources to the wrong model.
See the U.S. Market Reality CheckFind out why the operation is not producing what it should.
For businesses with customers, leadership, distribution or infrastructure already in place but results below expectation. Diagnose whether the constraint is strategy, economics, channel, leadership, talent, execution or systems.
See the U.S. Commercial ResetBuild the organization behind proven demand.
For businesses where the opportunity is real but the model has outgrown its leadership, processes, talent or infrastructure. Build what is required to grow without losing the advantage that created the opportunity.
See the U.S. Growth PartnerStrategy decides the model. Talent puts the right people behind it. Systems make it repeatable.
These are capabilities brought behind the commercial problem. An engagement may require one, two or all three, but the sequence starts with an independent read of what the business actually needs.
Strategy
Principal-led commercial advisory across building products, retail, Pro and distribution. The work covers market entry, route to market, channel priorities, pricing, program economics, sales models and commercial diligence.
- Channel strategy and route to market
- Commercial structure, pricing and program economics
- Fractional and interim commercial leadership
- Commercial due diligence
Do not staff or automate a commercial model that has not been pressure-tested.
Anchored by the Managing Director's record: two decades in US big-box retail, a ~$1B commercial distribution P&L, head of HR for a $3B subsidiary, and international relationships across Kingfisher, B&Q, and Screwfix.
How to engage →Leadership & Talent
NovusMarc assesses the organization, the authority structure and the level of leadership the model requires. When new talent is the answer, Loom Haven Advisors, our owned search company, executes the search.
- C-suite and commercial leadership
- National account and channel sales leadership
- Top-producing hunters with a live channel network
- Sales operations, program management, and volume hiring
Determine whether the model, the organization, the leader or some combination must change before opening a search.
Anchored by human resources leadership for a $3B North American distribution subsidiary, covering the organization, leadership bench and workforce decisions behind a large distribution business.
The talent practice →Systems
CRM, forecasting, reporting, data, outbound, lead intelligence, customer self-service, workflow and automation. Each system is built around the commercial model and handed over so the team can run it.
- CRM structure, forecasting and reporting
- Outbound engines and enrichment pipelines
- CRM and ERP data integration
- Workflow and AI automation
Automating the wrong commercial logic makes the problem faster.
Delivery extended through established AI engineering partners, anchored by an engagement delivered at large US retail and distribution scale. The client stays unnamed; the sector and scale do not.
The systems practice →Senior operator judgment, with the people and infrastructure required behind it.
- Operated a ~$1B commercial B2B distribution P&L and sales organization at The Home Depot.
- Led human resources for a $3B North American Home Depot subsidiary.
- International relationships across the Kingfisher group, B&Q and Screwfix.
- More than two decades inside U.S. big-box retail and commercial distribution.
Clients work directly with the principal. Where the plan requires more capacity, NovusMarc brings a senior operator bench, Loom Haven Advisors, its owned executive and professional search company, and established engineering partners for specialized systems delivery.
Loom Haven Advisors
The owned executive and professional search company behind NovusMarc's leadership and talent work. NovusMarc determines whether the model, the organization, the leader or some combination must change. Loom Haven executes the search when new talent is required.
Discuss your commercial challenge.
A direct conversation about the business, what is happening and whether NovusMarc is the right firm to help. If there is a fit, we will determine the appropriate engagement.
Discuss Your Commercial Challenge