Start with what the business needs to solve.
For European brands. A 30-minute conversation with AJ about your U.S. business. Bring your U.S. numbers. Leave with a clear answer you can act on Monday.
Not sure we are the right fit? Take the three-minute Fit Check →
The conversation
A senior-level read before the business commits more capital, replaces leadership, or doubles down on an assumption. In dollars, not slideware.
- ✓An independent read of what is working, what is not, and why.
- ✓What should change, and what should not.
- ✓The recommended next actions you can act on.
European and U.S. brands and distributors of building and home products, in DIY retail and the Pro channel.
For other situations (a distributor weighing a U.S. push, a single sharp question, a bespoke engagement), direct consultations with AJ are available on request.
AJ Marcoz, Managing Director. Before NovusMarc, I spent nearly twenty years across The Home Depot and its subsidiaries, in retail, distribution and the commercial side that sold to the country's largest end customers. I ran a commercial Pro business of $750M+ within a region doing $3B+, and led HR for a North American business. I know how America buys and sells products like yours, because I ran that business. What I bring is that market fluency, not any former employer's confidential information. Now between Spain and Florida.
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- Do you only help with first U.S. entry, or expansion too?
- Both. Some clients are weighing a first move into the United States. Others are already there, and the expansion has stalled or the commercial setup is not landing. The first 30-minute call tells you whether the U.S. is worth a closer look for your business. From there the work is scoped to what you need: one question, or a senior hand alongside your team month to month.
- Do you work with brands selling through DIY retail, distribution and the Pro channel?
- Yes. DIY and home-improvement retail, the Pro and commercial channel, and distribution are three different businesses in the United States, and most building and home products sell through more than one of them. Reading which channel your product actually wins in is usually the first question.
- Can a U.S. brand get an outside read on its commercial setup?
- Yes. The work was built for European brands, and U.S. building-products brands, distributors and dealers use the same outside read on their commercial model, channel and sales organization.
- What does the first 30-minute call cover?
- Your U.S. numbers, what is happening in the business, and whether NovusMarc is the right firm for it. There is no charge for it. You leave with a clear answer, whether or not we work together.
- What happens after the first call?
- If it pencils, we scope the work together and agree it in writing before anything starts. That usually begins with a review of your product, market, price and channels against what a U.S. buyer looks for, and a written recommendation: go now, wait, or no, with the target market and channels, where to start and who should lead it. A named list of target accounts and contacts, and multi-week market assessments, come after that, scoped separately, if we both want to continue.
- What does the written recommendation cover?
- Summary and recommendation (go now, wait, or no); your product and the U.S. buyer: fit, specs and certifications; market view: how the category sells and how you compare; SWOT; target market and region; channels: the route that fits now, and what to leave for later; price: the full cost delivered in the U.S., and whether the margin holds; where to start: the minimum entry to prove market fit; who should lead it; next steps and checkpoints; sources and assumptions, with the references behind the analysis. Client reports stay confidential.
- What does an engagement cost?
- Every fee is fixed and agreed before we start.