Are we the right firm for your U.S. move?

NovusMarc is led by AJ Marcoz, Managing Director, who advises on every engagement personally. He spent about twenty years inside the largest U.S. home-improvement company, on the side that decides what gets stocked and what gets cut, the channel your product sells through. We work from Florida and Spain.

Client names stay confidential, and yours will too. On a call we take you through comparable situations from NovusMarc's prior experience, and how we would approach yours.

An advisor that builds the plan with you and can staff it through Loom Haven under a separate agreement. We are not a sales agent or a distributor, and we do not sell for you on commission. Fees are fixed and agreed before work starts. You direct; we advise and build the plan with you. Specialist partners implement work outside our scope, under your own agreement with them, and Loom Haven runs searches when the plan identifies a hire. Where you need agents or reps, we introduce people we trust.

We identify the companies and buyers that fit, prepare you to meet them, and introduce you where we know the right person. We do not promise an introduction to any specific retailer or buyer. Relationships open conversations; a listing is earned on the product.

It follows a free 30-minute introductory call and takes 7 to 10 business days. It starts with a one-hour intake call. We then review your product, specs and materials, your market and competitors, your price delivered in the U.S., and your channels, against what a U.S. buyer looks for. You receive a written report with our recommendation, a SWOT, next steps and sources, followed by a 90-minute call to work through it with you, all within the fixed fee. Time beyond that call is available as an Advisory Session, at an additional fixed fee. The report gives you a clear answer (go now, wait, or no), the target market and channels, where to start, and the kind of person who should lead it. Most of the work runs by email.

The First Read draws on our experience of how the U.S. channel buys, your numbers and the intake call with your team. Where a decision needs voices from the market, such as architects, designers, distributors or fabricators, we scope those conversations as a next step.

Yes, in two steps. The First Read sets the entry model: target market and region, channels, customer profile and competitive position. A named list of target companies, buyers and contacts for your sales team is separate work, after the First Read.

Deeper work, such as a multi-week market assessment or a named target list for your sales team, is earned after the First Read. It is scoped to what you need, runs as Advisory Sessions or the U.S. Advisor, and goes ahead only if we both want to continue.

Yes. The report covers: summary and recommendation (go now, wait, or no); your product and the U.S. buyer: fit, specs and certifications; market view: how the category sells and how you compare; SWOT; target market and region; channels: the route that fits now, and what to leave for later; price: the full cost delivered in the U.S., and whether the margin holds; where to start: the minimum entry to prove market fit; who should lead it; next steps and checkpoints; sources and assumptions, with the references behind the analysis. Client reports stay confidential.

Every fee is fixed and quoted before you commit. We share it on the free 30-minute introductory call.

Yes. Regional and independent dealers come to us to grow their contractor business, hold their ground against the national players, modernize in the right order, and hire people who know the industry. Where it fits, we can also introduce European makers looking for U.S. dealers. For dealers, the work starts with the Dealer Commercial Read, a full-day Advisory Session on site.

Yes. We work with manufacturers from Latin America, Asia and elsewhere who want to sell in the U.S., as well as with European makers.

Yes. We have relationships across Europe and Latin America, and collaboration agreements with go-to-market firms in both. As in the U.S., relationships open conversations; a listing is earned on the product.

Primarily in English, with material provided in English and translated into your language. Most of the work runs by email, plus a one-hour intake call at the start and a 90-minute review call once the First Read is delivered. We use technology to translate live calls and materials where needed.